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NAVTEQ unveils a new look for Traffic.com

NAVTEQ has unveiled a new look and several enhancements for its Traffic.com website. The new site design and features should make it faster and easier for US drivers to get more accurate, real-time traffic information to improve road travel.

The enhanced site features include a location-aware homepage that greets users with a real-time traffic summary for their city area, as well as a streamlined, easy-to-use interface that offers quick links to site features and content. In addition, new ‘Search Traffic’ and ‘Browse Traffic’ tabs help users to find information more easily, while one-click ‘Save This Drive’ buttons personalize ‘MyTraffic’ alerts. Finally, more detailed maps display color-coded traffic flow and incident icons pinpoint hotspots.

“The latest interface enhancements and location-aware features of Traffic.com increase the interactivity and usability of our real-time information making the site even more beneficial for all drivers,” says Alex Wiegand, vice president, NAVTEQ. “We are committed to helping drivers plan and manage their commutes and road trips with innovative tools that make it faster and easier to obtain the traffic information they rely on every day.”
 

May 5, 2009

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