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Ford's new Service Delivery Network for real-time info

Ford has brought together five service providers to create a Service Delivery Network (SDN), which powers its latest SYNC application - TDI (Traffic, Directions & Information). The first version of the SDN system enables its users to access real-time turn-by-turn driving directions, traffic and business searches, and favorite news, sports and weather without the installation of a full navigation system. Ford uses a total of six servers for the SDN system, which reside in: Mountain View, San Jose and Sunnyvale, all in California; Tokwila, Washington; Sterling, Virginia; and Dearborn, Michigan. Information is transmitted in approximately 30 to 45 seconds.

The five SDN members are: Microsoft Tellme - The voice portal that interprets the ‘services’ voice command made by the user and readies the request for routing to the appropriate provider; INRIX - Requests for ‘traffic’ or ‘directions,’ for instance, are routed by Tellme to INRIX, which gathers real-time traffic data to build the most efficient and fastest route; deCarta - Linked to INRIX, deCarta offers up its routing engine to help create that route, accessing its database of more than 800,000 miles of roadways; Telenav - The route then is sent to Telenav's servers, which packages the route created by INRIX and deCarta for consumption in the vehicle; Airbiquity - The provider of SDN's data-over-voice technology, Airbiquity allows information to be sent to the vehicle over the voice channel without the need for a data plan from the SYNC TDI user.

One of the key advantages of creating such a network is the access to real-time information that appears seamless to the consumer. Ford's new approach to connected in-car navigation and information services enables it to be integrated, affordable, up-to-date and easily upgradeable. Using voice connection, SYNC TDI uses a customer's existing mobile phone and vehicle-integrated GPS receiver to connect drivers to deliver real-time turn-by-turn driving directions, traffic and business searches. Through the network, Ford can add the latest map and business data without having to touch the vehicle or inconvenience its owner. The TDI application is available on all SYNC-equipped 2010 Ford, Lincoln and Mercury vehicles.

 

October 2, 2009

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