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RoadPilot launches speed camera locator application

RoadPilot, one of Europe’s leading providers of speed camera data has launched a new speed camera location application for use on smart phones, which incorporates a database of UK and European speed camera sites. The latest updates to the database can be set to download automatically to the user’s mobile phone whenever the application is opened. The application will be compatible with many of the most popular GPS handsets sold in Europe and is available for download immediately from the recently-launched Nokia Ovi store. It is available on an annual subscription basis, but to mark its launch, RoadPilot is offering it on a free trial, which will run until February 28, 2010, regardless of download date.

RoadPilot Mobile uses GPS technology to triangulate the vehicle’s position in relation to the firm’s database of European speed camera sites. As the vehicle approaches a known camera site, the application can give a combination of visual and audio alerts depending on whether the vehicle’s speed exceeds the local limit. When not in alert mode, the system displays the vehicle’s speed and bearing via a rotating compass. One of its key features is the real-time alert facility, which enables motorists to notify other members of the RoadPilot Mobile user community if specific mobile speed camera sites are active and there is a police speed-checking vehicle present. The database is compiled through data supply agreements with major partner firms, such as Nokia and TeleAtlas. RoadPilot’s method of data acquisition differs from those of its competitors, in that the firm’s teams of dedicated surveyors physically visit each and every fixed camera site in the database to ensure that every attribute, such as the exact GPS location, direction of camera, and local speed limit, is correct.

James Flynn OBE, CEO of RoadPilot, says, “RoadPilot Mobile is the first product of its kind to bring together these features and benefits within a single, easy-to-use application. It helps improve road safety by making drivers more aware of local speed limits, with minimal distraction, allowing users to give the road ahead - rather than their speedometer - their full attention. With more than 5,500 fixed speed cameras on UK roads, the pressure on drivers to closely monitor their speed is intensifying. The application will cost significantly less than the cost of a single speeding fine, and will help drivers protect their license while at home and abroad.”
 

December 4, 2009

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