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Global Alert Network launches automated hands-free hyper-local traffic alerts

Global Alert Network (GAN) has announced that its hands-free mobile application, which provides local traffic and weather alerts to smartphones, is now available to consumers in the USA. GAN provides free and automatic, hands-free audio alerts and information updates to a user’s cell phone. The application, which is currently available on Android and BlackBerry devices, initiates automatically and plays the alert without the need for the consumer to interact with their cell phone. Alerts are geo-targeted to the user’s location, ensuring accurate information about real-time traffic conditions, weather, or other future services to which the user subscribes.

GAN is a free application that generates revenues from selling brief advertisements to run within the alerts. Currently its content includes real-time local traffic and weather alerts. For real-time traffic information, GAN has partnered with Clear Channel Radio’s Total Traffic Network, which delivers real-time traffic data via in-car or portable navigation systems, broadcast media, wireless and internet-based services. For weather, GAN partners with AccuWeather.com, a service with 113 meteorologists on staff dedicated to providing accurate local forecasts to over 125 million Americans every day. The company plans to expand its content channels to include community alerts, such as Amber alerts, sports and news.

GAN’s president, Scott Hughes, said, “This is truly a ‘first-of its kind’ application that represents the advancements in how news can reach consumers and how advertisers can reach their target audiences. Our highly personalized hands-free audio alerts push incredibly relevant, necessary and potentially life saving information in a way that cuts through to the driver without distracting them. Too many drivers today are preoccupied by their mobile devices, which leads to a devastating number of accidents. According to a study by the National Safety Council, 1.4 million crashes annually are caused by cell phone conversations and 200,000 are blamed on text messaging. We value and promote driver safety by reducing driver distraction and that was at the top of our minds when designing this application. This service was created to allow drivers access to important information, without having to engage with their mobile phones on the road.”

 

March 23, 2011

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