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MDL launches new technical services division for Americas market

UK-based player in the design and manufacture of high-speed laser measurement and surveying systems, Measurement Devices Limited (MDL), has introduced a new Technical Services Division to serve the USA, Central, and South American markets. The new division has been created to give customers access to the company’s technology and expertise through hardware and software support, as well as through knowledge transfer. It will be headed by Jonathan White, a well-known 3D laser scanning veteran, who has more than a decade of experience in project management, hardware and software development, and workflow implementation. His primary role will be to manage product technical support, training and integrated consulting operations. His early years in the industry were spent testing hemispherical scanning systems and user interface applications as well as training customers in field data capture and post processing operations. He has consulted for numerous large-scale contracts across the globe and managed hundreds of laser scanning projects across multiple industries.

White will provide technical expertise to support MDL’s existing core business as an equipment manufacturer, and in its new direction as a complete support solutions provider of equipment rentals, consultation and training. He said, “We’re really just aiming to strengthen the capabilities of our customers, and the LiDAR industry as a whole, by narrowing the knowledge gap for end users. Practical experience is the best way to gain an understanding of the strengths and limitations of laser measurement technology, and we’re assembling a team of what we believe to be the best and brightest in this business. Many firms out there don’t share best practices with others in the industry, but we see that as a hindrance to industry growth, which would ultimately benefit us all. Customers come to us for a no-nonsense approach to knowledge transfer and we’re happy to provide those services.”

White will be joined in the new division by product specialists, Joshua Feemster and Phil Barker. Both have an extensive background in terrestrial 3D laser scanning and will bolster the company’s product line through enhanced technical support, training, and consultation services. MDL’s chief operating officer, Travis Reinke, commented, “I have a great deal of respect for these three gentlemen and their knowledge of the industry. Our goal is to boost our technical capabilities by building a team of LiDAR industry experts that can provide added value to our customers and partners. We are looking to employ the best of the best; and this is a great start.”

May 9, 2012

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