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TomTom provides RIM with real-time traffic information for its BlackBerry apps

TomTom has announced that Research In Motion (RIM) is using the company’s real-time traffic services for its BlackBerry applications. BlackBerry Traffic is now powered by the company’s HD Traffic service and, in addition, TomTom’s maps and location content will be used in BlackBerry Maps, and for BlackBerry’s Locate Services, which gives third party software developers access to the mapping and traffic information for their own apps. Nuno Campos, vice president of sales and marketing for TomTom Licensing, noted, “Through our strategic relationship with RIM, we are enabling the future of mobile travel with powerful location content and real-time information, including HD Traffic.” Martyn Mallick, vice president of global alliances and business development at RIM, commented, “We’re thrilled to work with TomTom to leverage their traffic and travel content for BlackBerry Traffic and Maps, and to enable access to those capabilities for our developers as well.”

TomTom has also released its new Speed Camera application for the iPhone, which gives drivers access to fixed and mobile speed camera alerts. The app has a new dedicated user interface that informs drivers of their speed, the speed limit, the type of camera ahead and the remaining distance to reach it. The app includes real-time customer reports from drivers that share newly added or removed cameras with each other. It gives drivers 95% coverage of fixed camera locations and real-time updates for mobile speed cameras. It also offers average speed check support, which helps drivers stay below the limit within average speed check zones. The app is available in: Ireland, Austria, Germany, Belgium, Netherlands, Luxembourg, Spain, Portugal, Italy, Poland, Denmark, Norway, Sweden, Finland and the UK. Gerry Hinds, vice president mobile at TomTom, explained, “Our Speed Camera service can be of real benefit, helping people to stay focused as they know where the next camera will be. We all know that confident driving is safer driving. And that’s why we’re so pleased that we can now offer this accessible service to a much larger segment of the driving community.”

May 9, 2012

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