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AirSage rebrands with new website, logo, marketing and headquarters

AirSage, a specialist in analyzing wireless signaling data for applications such as traffic information and location services, has announced a major rebranding exercise, which involves a new company logo, website, marketing approach and an office move. The company has more than doubled the office space at its headquarters by moving to the new Midtown Atlanta location (1330 Spring Street, NW, Suite 400), which gives its employees a more modern workplace and provides easier access to the airport. The company analyzes signaling data from the nationwide networks of cell phone companies and turns it into meaningful local, regional and national data on a daily basis. The benefits for government agencies, businesses and consumers include reduced traffic congestion, cost savings for data compilation and better traffic planning tools. The company pioneered the transformation of wireless network signaling data into powerful mobility information, by turning every cell phone into a mobile data sensor. While current applications center on real-time traffic conditions and travel times, AirSage is also building location-enhanced products for the retail, financial and emergency management sectors.

As part of establishing the company’s position in the marketplace, it has hired Andrea Moe as vice president of product management and marketing. With more than 18 years in technology and finance, Moe has served as senior director of product marketing and management at Sage and as senior accountant at GE Capital. Discussing the rebranding, Moe said, “The goal is to elevate the core attributes of the AirSage brand, which will allow the company to move far beyond the transportation industry and into new markets that will include mobile marketing, consumer behavior and site selection. We harness the power of where and when by turning anonymous cellular activity into meaningful data. As our business needs evolve, the company continues to respond to consumer demand and this is part of that evolution.” The company’s CEO, Cy Smith, commented, “The year started off with a successful TRB (Transportation Research Board) conference and business has continued to accelerate. As our partners and clients are beginning to understand and are able to capitalize on the scope and depth of our data, we’ve seen a significant increase in demand. This has directly led us to make exciting announcements, such as new hires, new branding and afforded us the ability to move to a larger office space that can grow with our new demand.”

May 10, 2012

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