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TomTom data used to improve traffic flow on US 340 corridor

TomTom has announced that the multi-disciplinary consultancy, Michael Baker Jr., has used its Custom Travel Times system to conduct analysis on behalf of the Hagerstown/Eastern Panhandle Metropolitan Planning Organization (HEPMPO). The organization is the federal and state-designated regional transportation planning body for the urbanized areas in: Berkeley and Jefferson Counties in West Virginia; Washington County, Maryland; and a small portion of Franklin County, Pennsylvania. HEPMPO coordinates the federally mandated transportation planning process in the Hagerstown-Martinsburg Urbanized Area, a designation resulting from the 1990 and 2000 Census. Using TomTom’s highly granular historical traffic database, Baker analyzed the US 340 corridor between Charles Town and Harpers Ferry, West Virginia.

TomTom’s Custom Travel Times product provides speed and bottleneck information for roads by using the company’s anonymous historical traffic database of more than five trillion data points. The product enabled Baker to not only analyze historic road traffic trends for development of all future road traffic schemes, but also take into account customized requirements, such as time of day or historical weather events.

Baker’s project manager, Daniel Szekeres, noted, “The level of detail provided by the TomTom data enabled us to evaluate congestion areas in this important corridor, by season, day and time period, as an alternative to conducting a large number of travel time runs.” Anders Truelsen, vice president of sales for TomTom Licensing, North America, commented, “This win is another indication that our historical traffic data is being accepted as an alternative to traditional methods. The collaboration with Baker provided us with an opportunity to deliver traffic insight in a more efficient and cost effective manner.”

May 22, 2012

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