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RoSPA to gather 'safe driver' data

The UK’s Royal Society for the Prevention of Accidents (RoSPA) has signed an exclusive agreement with insurance telematics provider, MyDrive Solutions. The agreement will provide MyDrive with access to a fleet of RoSPA-qualified advanced drivers, which means that, for the first time ever, an insurance telematics provider will not only be able to record the driving behavior data of its customers, but will be able to compare this to the profile of an advanced driver. RoSPA’s head of driver training, Rick Wood, and his team have worked alongside the MyDrive software engineering team to certify the correct indicators that will determine true driver capability. The company has installed its ‘Dynamic Drive Recorder’ unit into the vehicles of RoSPA advanced drivers, which will collect second-by-second driver analysis information. The data will be used, on an ongoing basis, to assess all the drivers who use the MyDrive technology against a robust, credible and objective benchmark.

The algorithm will be used to provide insurers with an accurate driver profile that will allow them to price premiums based on an accurate level of risk rather than the previous ‘proxies’ of age, gender, marital status or postcode. The driver profile also provides a distinct differentiation from the exception reporting, such as harsh braking or speeding, which many of the current telematics companies provide. The MyDrive solution allows insurers to price risk in an extremely accurate and granular way. Commenting on the new partnership Linden Holliday, CEO of MyDrive Solutions, said, “This exclusive deal provides us with a real competitive edge, as we have access to a depth of driver behavior knowledge and data from the objective viewpoint of an advanced driving institution. In building our capability, we were conscious that we had to have a credible, objective benchmark against which we could measure driver capability. RoSPA has invested a great deal of time and energy to assist us with the development of our algorithm, our benchmark profiles and in helping us to understand and record what constitutes good driving.”

May 22, 2012

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