Here Technologies, a specialist in digital mapping and location technology, is set to showcase the company’s latest innovations at CES 2025.
Here is announcing a proprietary, generative artificial intelligence (AI) vehicle guidance assistant. This solution leverages multiple generative AI Large Language Models (LLMs) to deliver natural language-powered, location-aware guidance.
The AI-powered capabilities are tailored for the automotive industry’s building of software-defined, connected, electric and automated vehicle systems. Here AI Assistant will also be available for logistics and fleet managers to enhance driver safety, route optimization and improved estimated time of arrival (ETA) calculations.
Moreover, Here is showcasing, alongside a major cloud provider, an advanced driving assistance and automated driving simulation tool that combines AI models, natural language processing, and high-definition, 3D map data to create real-world driving scenarios. This is critical training data for OEMs to bring automated driving systems to market.
Also at CES, Here is demonstrating how it delivers automakers with a unified mapping architecture for the era of software defined vehicles (SDV). Designed to be rich in detail and semantically aligned, the HERE integrated mapping platform powers the increasing number of vehicle functions that depend on high-quality location data.
In addition, Here is announcing, in partnership with a prominent automaker, the use of Here’s high-precision, lane-level map data to power advanced driver assistance and automated driving functions. More than 53 million vehicles from multiple automakers, sold across Europe and North America, utilize a Here map for advanced driver assistance and automated driving use cases.
Here is powering multiple in-car systems and location-based applications in a buzzworthy EV concept vehicle that is set for commercialization. The software-defined vehicle uses Here unified mapping architecture for visualization, EV range management and an augmented reality feature.
The company has updated its growth strategy to centre on advancing a next generation AI-powered “live” map for customers across automotive and multiple industries. The strategic benefits of the new strategy include user experience innovation, reduced implementation complexity, faster time to market and lower total cost of ownership.
“CES is a fantastic venue to demonstrate how our products empower leading global brands to deliver exceptional customer experiences including the future of the software-defined vehicle,” says Mike Nefkens, CEO of Here Technologies. “In 2024, HERE continued its strong financial growth, solidified our leadership with industry analyst benchmarks, and brought cutting-edge location-based technology to customers around the world. We look forward to continuing this momentum at CES 2025 and showcasing our customer innovation.”
