Iteris, part of the Almaviva Group, has been awarded a contract by the Orange County Transportation Authority (OCTA) for a new smart mobility initiative that will improve public roadway transit in the county.
As part of the Harbor Boulevard Transit Initiative, Iteris will provide its microsimulation planning expertise to analyze public transit movement and identify strategies to improve service across the areas studied. This project specifically will focus on transit routes along Harbor Boulevard. The study area spans five cities and 53 signalized intersections.
The two combined routes (Route 43 and OC Bus Rapid Route 543) average more than 10,000 boardings daily, encompassing nearly 8% of all county bus ridership.
With microsimulation, the team will use complex traffic software to simulate real-life operations and analyze the impacts of changing travel demand, traffic generated and affected by construction projects, local traffic patterns, updates to signal timings and parameters, and different interactions between modes of travel. With this information, Iteris can then identify a range of strategies to enhance and improve public transit service along the affected routes.
This project coincides with Iteris’ support for the Traffic Signal Priority Pilot Study on Harbor Boulevard and will leverage data collected for the countywide baseline project, which combined represent nearly US$10m in contracts awarded by OCTA to Iteris this calendar year.
Like the Traffic Signal Priority Pilot Study, the Harbor Boulevard Transit Initiative will use Iteris’ ClearGuide SaaS solution and extensive data analytics to help understand travel patterns and identify existing traffic conditions in the area.
ClearGuide is a key component of Iteris’ ClearMobility Platform, a solution to continuously monitor, visualize and optimize mobility infrastructure. ClearMobility applies cloud computing, AI, advanced sensors, advisory services and managed services – a distinctive combination within the smart mobility industry that works together to enhance safety and efficiency across all roadway users.
“We’re thrilled to further our work with the Orange County Transportation Authority with this new planning project,” said Steven Bradley, regional vice president of mobility professional solutions at Iteris. “With our extensive microsimulation experience and coinciding knowledge of OCTA’s transportation network from our other work with them, we’re uniquely positioned to help the county improve transit efficiency with this initiative.”
